Cookie Policy

Cookie Policy

Last updated: July 2026

This Cookie Policy explains how we use cookies and similar technologies on our website.

Cookies are small text files placed on your device when you visit a website. We also use similar technologies such as pixels, tags, local storage and tracking scripts. In this policy, we refer to all of these as “cookies”.

1. How we use cookies

We use cookies to:

  • make the website work properly

  • remember your cookie preferences

  • maintain secure sessions

  • understand how visitors use our website

  • improve website performance

  • measure marketing campaigns

  • show or measure advertising across platforms such as Google, Meta, TikTok and other advertising networks

Some cookies are set by us. Others are set by third-party providers we use for analytics, CRM, advertising, attribution and website functionality.

2. Types of cookies we use

Strictly necessary cookies

These cookies are required for the website to work, for security, session management and to remember your cookie choices. They do not require your consent.

Functional cookies

These cookies support optional features, such as sign-in state, preferences or embedded services.

Analytics cookies

These cookies help us understand how people use our website, which pages are visited, how visitors arrived, and how the website performs.

Marketing and advertising cookies

These cookies help us measure advertising performance, attribute conversions, build audiences and deliver more relevant advertising. These cookies are only used where you have given consent.

3. Cookies used on our website

The table below is based on the cookies identified in our cookie scan. Exact durations should be confirmed against the live site before publishing.



Cookie

Provider / type

Purpose

Category

Typical duration

cookie_consent

First-party

Stores your cookie consent preferences.

Strictly necessary

Up to 12 months

session

First-party

Maintains website session functionality.

Strictly necessary

Session

sessionedit

First-party

Supports website session or editing/session state.

Strictly necessary / functional

Session

user_id

First-party

Identifies a user/session where account or form functionality is used.

Functional

As configured

g_state

Google

Stores Google sign-in or identity state.

Functional

As configured

visitor_id

First-party / CRM

Identifies repeat visits and supports visitor attribution.

Analytics / marketing

Up to 12 months

last_touch_visitor

First-party / CRM

Records the latest source or campaign that brought a visitor to the site.

Analytics / marketing

Up to 12 months

hubspotutk

HubSpot

Identifies a visitor and helps deduplicate contacts on form submission.

Analytics / CRM

Up to 6 months

__hstc

HubSpot

Tracks visits, timestamps and sessions.

Analytics

Up to 6 months

__hssc

HubSpot

Tracks session activity and page views during a session.

Analytics

Around 30 minutes

__hssrc

HubSpot

Determines whether a new browser session has started.

Analytics

Session

__cuid

CRM / analytics

Stores a unique visitor or customer identifier.

Analytics / marketing

As configured

_ga

Google Analytics

Distinguishes users and measures website usage.

Analytics

Up to 2 years

_ga_QZ2MPXED80

Google Analytics

Stores analytics session and measurement data for this property.

Analytics

Up to 2 years

FPID

Google

Stores a first-party client ID for analytics measurement.

Analytics

Up to 400 days

FPGSID

Google

Stores session-level Google analytics information.

Analytics

Around 1 hour

FPLC

Google

Supports cross-domain measurement and attribution.

Analytics / marketing

Around 20 hours

_gcl_au

Google Ads

Measures ad and conversion performance.

Marketing

Up to 90 days

_gcl_aw

Google Ads

Stores Google Ads click information for conversion attribution.

Marketing

Up to 90 days

_gcl_gs

Google Ads

Stores session-level Google Ads click information.

Marketing

Up to 90 days

FPGCLAW

Google Ads

First-party Google conversion linker cookie for ad attribution.

Marketing

Up to 90 days

FPGCLGS

Google Ads

Session-level Google conversion linker storage.

Marketing

Session / short term

FPAU

Google Ads / Campaign Manager

Stores advertising attribution and campaign measurement data.

Marketing

Up to 90 days

_gtmeec

Google Tag Manager

Supports tag management, event tracking or ecommerce/conversion measurement.

Analytics / marketing

As configured

_fbp

Meta / Facebook

Identifies browsers for advertising, measurement and retargeting.

Marketing

Up to 3 months

_ttp

TikTok

Measures and improves advertising campaign performance.

Marketing

Up to 13 months

_twpid

X / Twitter

Supports advertising attribution and visitor recognition.

Marketing

Up to 12 months

__ps_sr

Podscribe / attribution

Supports podcast or campaign attribution.

Analytics / marketing

As configured

__ps_slu

Podscribe / attribution

Stores source or landing URL information.

Analytics / marketing

As configured

__ps_r

Podscribe / attribution

Supports referral or attribution tracking.

Analytics / marketing

As configured

__ps_lu

Podscribe / attribution

Stores last URL or last-touch attribution data.

Analytics / marketing

Up to 12 months

__ps_fva

Podscribe / attribution

Stores first visit attribution data.

Analytics / marketing

Up to 2 years

4. Consent

When you first visit our website, we ask you to choose whether to accept or reject non-essential cookies.

You can:

  • accept all cookies

  • reject non-essential cookies

  • manage your cookie preferences by category

Strictly necessary cookies are always active because the website cannot operate properly without them.

You can change or withdraw your consent at any time by clicking Cookie Settings on our website.

5. Third-party providers

Some cookies are provided by third parties, including analytics, CRM and advertising providers. These may include:

  • Google Analytics

  • Google Ads

  • Google Tag Manager

  • HubSpot

  • Meta / Facebook

  • TikTok

  • X / Twitter

  • Podscribe or other attribution providers

These providers may process information such as your IP address, device information, browser type, pages visited, referral source and interaction data. Some providers may process data outside the UK. Where required, we use appropriate contractual safeguards.

6. Browser controls

You can also control cookies through your browser settings. Most browsers allow you to block, delete or restrict cookies. Blocking some cookies may affect how the website works.

7. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use, our technology providers or legal requirements.

8. Contact us

For questions about this Cookie Policy or how we use cookies, contact us at info@nvoytechnologies.com